ABOUT SENNA

ABOUT SENNA

ABOUT SENNA

Our story

Clarity for growing brands

Senna Strategy was created for moments when marketing feels busy, but progress feels stagnant.

We help businesses step back and see marketing as a connected system, bringing structure, focus, and strategic clarity to what’s already in motion. Where additional support is needed, we connect teams with trusted freelancers who can step in with purpose and direction.

The result is clearer thinking, stronger capability, and more confident decision-making.

It’s not about doing more.
It’s about doing what matters.

Our story

Clarity for growing brands

Senna Strategy was created for moments when marketing feels busy, but progress feels stagnant.

We help businesses step back and see marketing as a connected system, bringing structure, focus, and strategic clarity to what’s already in motion. Where additional support is needed, we connect teams with trusted freelancers who can step in with purpose and direction.

The result is clearer thinking, stronger capability, and more confident decision-making.

It’s not about doing more.
It’s about doing what matters.

Our story

Clarity for growing brands

Senna Strategy was created for moments when marketing feels busy, but progress feels stagnant.

We help businesses step back and see marketing as a connected system, bringing structure, focus, and strategic clarity to what’s already in motion. Where additional support is needed, we connect teams with trusted freelancers who can step in with purpose and direction.

The result is clearer thinking, stronger capability, and more confident decision-making.

It’s not about doing more.
It’s about doing what matters.

Our values

Principles that guide us

Collaboration

We believe the strongest outcomes come from working together. We partner closely with businesses and freelancers, taking the time to understand context, goals, and constraints so strategy feels practical, considered, and genuinely supportive.

Growth Mindset

Progress comes from continuous learning and refinement. We value curiosity, adaptability, and the willingness to evolve - in strategy, systems, and skillsets - as businesses and teams grow.

Innovation

We challenge assumptions and look beyond what’s always been done. By questioning existing approaches and embracing better ways of working, we help teams move forward with intention, not habit.

Dual-Discipline Thinking

Great marketing lives at the intersection of creativity and analysis. We balance strategic insight with data-informed decision-making to ensure ideas are not only compelling, but effective.

Our values

Principles that guide us

Collaboration

We believe the strongest outcomes come from working together. We partner closely with businesses and freelancers, taking the time to understand context, goals, and constraints so strategy feels practical, considered, and genuinely supportive.

Growth Mindset

Progress comes from continuous learning and refinement. We value curiosity, adaptability, and the willingness to evolve - in strategy, systems, and skillsets - as businesses and teams grow.

Innovation

We challenge assumptions and look beyond what’s always been done. By questioning existing approaches and embracing better ways of working, we help teams move forward with intention, not habit.

Dual-Discipline Thinking

Great marketing lives at the intersection of creativity and analysis. We balance strategic insight with data-informed decision-making to ensure ideas are not only compelling, but effective.

Our values

Principles that guide us

Collaboration

We believe the strongest outcomes come from working together. We partner closely with businesses and freelancers, taking the time to understand context, goals, and constraints so strategy feels practical, considered, and genuinely supportive.

Growth Mindset

Progress comes from continuous learning and refinement. We value curiosity, adaptability, and the willingness to evolve - in strategy, systems, and skillsets - as businesses and teams grow.

Innovation

We challenge assumptions and look beyond what’s always been done. By questioning existing approaches and embracing better ways of working, we help teams move forward with intention, not habit.

Dual-Discipline Thinking

Great marketing lives at the intersection of creativity and analysis. We balance strategic insight with data-informed decision-making to ensure ideas are not only compelling, but effective.

Meet the founder

Jess Woodnorth

Founder & Marketing Strategist


After nearly a decade working across digital marketing, spanning e-commerce, SaaS, hospitality, and more, Jess noticed a consistent pattern.


Teams were working hard, producing content, running campaigns, and managing channels - yet often felt unsure which efforts were truly moving the needle. Senna Strategy was created to bridge that gap.


Jess brings a dual-discipline approach to her work, combining strategic thinking with analytical clarity to help businesses understand, refine, and confidently manage their marketing.


Today, she partners with founders and teams to strengthen marketing systems, upskill in-house capability, and create strategies that deliver meaningful, sustainable impact, without unnecessary noise.